How To Maximize Your LinkedIn Profile
We are going to take a gamble that you have a LinkedIn profile…or at least know you should have one! The more we talk within our networks, the more we get a strong consensus that even though we all understand we should have a LinkedIn profile, we aren’t sure what to do with it. Let us shine some light on the often misunderstood platform so you can start maximizing your LinkedIn Profile for your business today!
THE POWER OF LINKEDIN
Interestingly, Microsoft paid $26.2 billion to buy LinkedIn. Why is this important to know? This shows us that LinkedIn is not going anywhere. In fact, it only continues to grow! With over 433 million registered users, people from all backgrounds are joining this online community. This is a great platform for you to connect with other businesses.
A PICTURE IS WORTH A THOUSANDS WORDS
You might have noticed that LinkedIn updated the look of profiles. Don’t miss out on the opportunity to brand yourself. Doubting whether you need that professional headshot? We say invest in one! Did you know that a profile with a professional headshot gets viewed 14 more times than profiles that don’t have one? Make sure to also update the cover photo with your brand colors.
CONSISTENCY WITH STAFF MEMBERS
If you are the owner of your business, make sure you have created a business page for your business – like below. If you have employees, do a quality check to ensure that everyone is using the most updated logo. Having a detailed bio and job description go a long way in presenting your business in a professional matter.
SHARE YOUR CONTENT – CONNECT WITH OTHERS
Do you keep a blog on your website? Maybe you do a monthly e-newsletter. Great! Consider sharing this content LinkedIn to widen your exposure to professionals. When you publish content, you are establishing that you are an “expert” in your field. Instead of getting stuck on what to publish, start thinking of areas in your business that people can learn from.
Asking for testimonials on this platform is a positive way for your business to gain credibility amongst other businesses. Since LinkedIn is primarily utilized for business to business interactions, these testimonials can be more powerful than testimonials on your Facebook or website.
* All stats taken from LinkedIn.