What is a long-tail keyword?

 In Branding, Education, Marketing

Shining a Light on Your BrandWhat is a long-tail keyword-

This is a new series we like to call, “Shining a light on your brand.” It’s all about branding and how to help build your brand in the digital space. We will be bringing you quick tips and tricks based from some of the questions we are asked most frequently. This month we are going to chat about…long-tail keywords!

When it comes to SEO for your website or blog, tagging up keywords on your pages can seem like a giant headache! Good news is, it’s not nearly as complicated as you may think. There are definitely a few keyword no-no’s that you need to stop doing before moving on to what you SHOULD be doing.

First, if you are still using multiple keywords separated by commas on each page. STOP. This is no longer the correct way to add SEO to your website. Second, if you are using the same keyword on more than one page of your website. STOP. Google is looking for original, organic content. Meaning each page needs a unique specific keyword applied. Now let’s talk about the acceptable form of adding SEO keywords to your site and that is using long-tail keywords!

Long-tail keywords are simply defined as a keyword or phrase that contains at least three words. So, that could be “Scottsdale Air Conditioning Repair,” “Mommy and me classes,” or even “Saturday farmers market.” You want the keyword to be specific to the content it is reflecting.

Of course, this still requires you to do some work. To have successful SEO strategy you will  need to do keyword research, check the popularity of your desired keywords, and make sure you have interesting, updated, original content on your site (with the keywords to match). But this helps you get off on the right foot when it comes to your SEO. Start attracting customers that are googling for the exact service or product they are going to buy!

Long-tail keywords may not get as much search traffic than less specific keywords BUT they get more qualified traffic, therefore, have a higher conversion value. And isn’t that what all businesses are after anyway?!

Check out our YouTube video that discusses this topic!